It's been over a year since I wrote about the 3D scam movie studios are running in order to squeeze more money out of people's pockets, and of course they are succeeding by making silly 3D movies look worth seeing.

And that's the reason why, really, I barely go to the movies nowadays. It is sad to see the art of making a movie is second in priority to the art of selling it. It means that marketing a "successful" movie depends on whether it is natively shot in 3D (which is technically difficult) or if it is possible to fake it and force movie-goers to wear silly glasses hence paying more.

In my opinion it is a scam played out by two players, the studios and projector systems pushing each movie theater to adapt to this technology to increase ticket sales and digital projection units respectively. In the end movie theaters are forced to invest in this new technology just to surrender a bigger chunk of the receipts to the studios, and again we are all falling for it.